Google Ads Capability
Google Ads Conversion Tracking Setup
If you can't trust your conversion numbers, you can't trust any decision built on top of them — including whether Google Ads is even working for you.
"It's not converting" is one of the most common things we hear from a new client — and a surprising number of the time, the campaigns are actually working. The tracking reporting on them isn't. A form that fires a conversion event twice, a thank-you page that never loads a tag, a phone number that isn't tracked at all — any of these will make a genuinely healthy account look broken.
We treat conversion tracking as infrastructure, not an afterthought. Before we make any recommendation about your Google Ads account — pause this, scale that, cut this keyword — we confirm the numbers we're looking at are actually real. Reporting you can't trust isn't a reporting problem. It's a decision-making problem.
This page covers the paid service — implementation, verification, and ongoing monitoring. If you're first trying to work out why your tracking looks broken, see our conversion tracking diagnostic guide — free to read, no engagement required.
What's Included
What Conversion Tracking Setup Actually Covers
Conversion Action Audit
Checking what's currently being tracked, and whether it's actually firing correctly.
Tag Verification
Confirming conversion tags fire once per genuine action, not on every page reload.
Form & Thank-You Page Tracking
The most common point of silent failure.
Call Tracking Integration
So phone conversions are counted alongside form fills — see our dedicated call tracking service.
Tracking Implementation
Configured to match your site's actual structure, not a generic install.
Clear Before/After Read
What was broken and what's fixed — plain-English, not a technical changelog.
Why This Matters
Why Broken Tracking Is Worse Than No Tracking
A Google Ads account with no conversion tracking at all is honest about its limitations — you know you're flying blind. An account with broken tracking is more dangerous, because it looks like you have good data. Decisions get made on top of numbers that were never real: budget gets pulled from a keyword that was actually converting, or kept on one that wasn't. We've seen accounts where fixing tracking alone — with no change to targeting or budget — changed the entire picture of what was working.
How We Work
How We Approach a Tracking Fix
Free Tracking Audit
We check what's currently set up and where it's likely broken, before recommending anything.
Prioritized Fix List
Not every issue matters equally; we tell you what to fix first and why.
Implementation
Corrected or new tracking set up and tested, not just installed and assumed to work.
Verification
We confirm the fix actually works with real test conversions, not just that the tag exists.
Ongoing Monitoring
Tracking gets checked as part of regular reporting, not left to silently break again later.
FAQ
Frequently Asked Questions
Related Pages
Explore More
Conversion Tracking Not Working?
Diagnosing the 9 most common causes before we fix anything.
Learn more →Google Ads Call Tracking Setup
Attribute phone conversions to the campaigns that generated them.
Learn more →Free Google Ads Audit
Find out what's wrong with your account before spending more.
Learn more →Google Ads Management
Our core Google Ads service — structure, tracking, bidding and reporting.
Learn more →Not Sure If You Can Trust Your Own Numbers?
Free tracking audit — we'll tell you honestly what's broken, if anything.