Industries / EdTech & SaaS
We help EdTech platforms and SaaS products acquire users through SEO, Google Ads, CRM automation, and conversion-optimised landing pages. We supported DevTown as it grew to 2M+ students.
✓ 100+ clients · 4.9★ avg rating · 99% satisfaction
How students and users actually convert
Unlike a local booking, an EdTech or SaaS conversion runs across a 30–90 day decision cycle with multiple touchpoints. Each stage below is a place where a prospect either moves deeper into your funnel — or silently drops out of it.
Organic search & content · Google Ads on high-intent terms · Social discovery
Comparison content · Reviews & community · Free resources & trials
Dedicated landing pages · Trial starts · Lead forms
Instant lead response · Email & WhatsApp sequences
Course enrolment · Paid plan upgrade
Signup & trial tracking · Funnel analytics · Cost per acquisition
High lead volume with emotional, deadline-driven decisions — paid capture plus fast nurture sequences carry most of the weight.
Longer cycles, multiple stakeholders — LinkedIn, email sequences, and CRM-driven outreach matter more than volume advertising.
B2C acquisition and B2B pipeline need separate tracks with separate metrics — one funnel can't serve both without leaking.
Where funnels leak
You have traffic but trial signups and paid conversions don't reflect it. Visitors land, poke around, and leave — there's no nurture system to bring them back.
Every visitor you paid or worked to attract converts at a fraction of what the same traffic could produce with a working funnel.
Conversion-optimised landing pages plus automated nurture sequences that bring evaluating prospects back until they decide.
Your course or product page ranks on page 2 for every important keyword. Competitors with worse products are capturing your organic traffic because they invested in SEO.
The cheapest, highest-compounding acquisition channel works for your competitors instead of you — and the gap widens every month.
Long-form course pages, comparison content, and keyword strategy targeting what your future students and users actually search.
Leads from ads go cold because there's no instant response. Your sales team follows up 24–48 hours later — by then, they've signed up elsewhere.
Ad spend produces contact details, not customers — the budget works, the follow-up loses the sale.
CRM automation with lead response within 5 minutes and follow-up sequences that keep prospects warm across the full decision cycle.
You're running Google Ads without a dedicated landing page. Traffic goes to the homepage, bounces at 80%+, and you can't tell which campaigns are actually converting.
You can't scale what you can't measure — budget spreads across campaigns with no signal about which ones produce signups.
Dedicated landing pages per ad group with full conversion tracking on signups, trials, and purchases — not just clicks.
What we run for EdTech & SaaS
The connected system
None of these pieces works alone. Traffic without landing pages bounces; signups without nurture go cold; campaigns without conversion tracking can't be optimised. Here's how the pieces connect for an EdTech or SaaS funnel.
Organic search, paid campaigns, and content bring qualified prospects into the funnel.
Dedicated landing pages per campaign turn visits into signups, trials, and enquiries.
CRM automation answers every lead within minutes — before the prospect signs up elsewhere.
Email and WhatsApp sequences keep evaluating prospects warm across the 30–90 day cycle.
Enrolments and plan upgrades land — attributed to the campaign that produced them.
Funnel analytics close the loop — budget moves toward the campaigns producing paying users.
Who this is for
Diagnose the leak — landing pages, response time, or nurture — and fix the funnel before scaling spend.
Dedicated landing pages, full conversion tracking, and CAC discipline so spend scales on signal instead of guesswork.
Separate funnels, channels, and metrics for student acquisition and institutional sales — without one starving the other.
SEO and content that compound while paid campaigns carry near-term growth.
Published results
The numbers below are from our published case study — the figure links to the full write-up.
HSR Layout, Bangalore
2M+students reached
Fastest-growing tech learning community · Google Ads + CRM + landing pages · Active management
What the system influences
Marketing can't guarantee enrolments — it moves the inputs that produce them. These are the levers we actively manage:
Rankings for the course and product keywords your future users search — compounding month over month.
Clicks from high-intent searches landing on pages built to convert them.
A/B-tested landing pages tuned against your actual conversion goal.
Minutes, not days — the single biggest controllable factor in whether a lead converts.
Sequences that keep prospects moving through a long decision cycle instead of going cold.
Full-funnel tracking puts continuous optimisation pressure on what you pay per paying user.
How we start
Your analytics, ad accounts, rankings, and CRM — where the funnel leaks and what it costs you.
How your users discover, evaluate, and decide — and where they currently drop off.
Landing pages, tracking, and response-time gaps repaired before spend scales.
Paid capture on high-intent terms plus SEO foundations that compound.
Weekly bid and creative optimisation, with transparent monthly reporting on cost per enrolment lead.
Recommended package
Growth or Performance Retainer. Custom scope.
See retainer details →Common questions
Go deeper
What advertisers across India actually pay per lead — benchmark data from our published research.
Keep exploring
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Free consultation. We'll map out a realistic 90-day growth plan in the first call.
Prefer to talk right now? Call +91 99837 42739WhatsApp us
✓ 100+ clients · 4.9★ avg rating · 99% satisfaction
