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GBP Health Checker
Your Google Business Profile may be missing opportunities to generate more visibility and customer actions. Answer 10 quick questions to get your score and your highest-priority fixes.
How the score works
This is a self-assessment, not a measurement — nothing connects to your live profile, and no answer leaves your browser. The chain runs:
- Your answers — each of the 10 questions has three options, scored 1 (strongest), a fractional middle, or 0 (weakest). You're rating your own profile honestly.
- The weighting — each question carries an editorial weight (full table below); the weights sum to exactly 100. Your score is the weighted sum of your answers, so a weak answer on a 15-point question costs three times as much as on a 5-point one.
- The verdict — 80 or above reads as Strong, 50–79 as Needs Work, below 50 as At Risk, and the results list your five weakest answers first, ordered by how many points they cost you.
The weights are Deltanoid's editorial framework — how our team prioritises GBP work — not a published Google ranking formula. Claim status and reviews carry the most weight (15 points each) because they are the fixes we most often see move visibility first.
The full scoring table — every weight and option
These are the exact numbers the checker uses: each question's weight (its share of the 100-point total) and the score each option carries. Your points for a question are its weight multiplied by your option's score.
| Question | Weight | Strongest answer | Middle answer | Weakest answer |
|---|---|---|---|---|
| Is your Google Business Profile claimed and verified? | 15 pts | Yes, claimed and verified (15 pts) | Claimed but not verified (6 pts) | Not claimed / not sure (0 pts) |
| Do you have a primary category plus relevant secondary categories set? | 10 pts | Yes, primary + 3 or more secondary (10 pts) | Just a primary category (5 pts) | Not sure / generic category (0 pts) |
| How many photos does your profile have, and how often do you add new ones? | 10 pts | 20+ photos, updated monthly (10 pts) | A handful of photos, rarely updated (5 pts) | Few or no photos (0 pts) |
| Do you publish regular Google Posts (offers, updates, events)? | 10 pts | Weekly or more (10 pts) | Occasionally (5 pts) | Never (0 pts) |
| How many reviews do you have, and what's your average rating? | 15 pts | 50+ reviews, 4.5★ or higher (15 pts) | 10–50 reviews, 3.5–4.4★ (7.5 pts) | Fewer than 10 reviews, or under 3.5★ (0 pts) |
| Do you respond to reviews (positive and negative)? | 10 pts | Yes, to all or nearly all (10 pts) | Sometimes, mostly negative ones (5 pts) | Rarely or never (0 pts) |
| Is your Questions & Answers section populated and monitored? | 5 pts | Yes, seeded and monitored (5 pts) | A few unanswered questions (2.5 pts) | Empty or ignored (0 pts) |
| Are your business attributes complete (hours, amenities, accessibility, payment options)? | 5 pts | Fully complete (5 pts) | Partially complete (2.5 pts) | Mostly blank (0 pts) |
| Does your profile have a direct booking / appointment / message link? | 10 pts | Yes, active and tracked (10 pts) | Yes, but not tracked (5 pts) | No (0 pts) |
| Do you regularly check GBP Insights (views, calls, direction requests)? | 10 pts | Monthly or more (10 pts) | Occasionally (5 pts) | Never (0 pts) |
Reading it: “Claimed but not verified” earns 6 of the 15 claim points — claiming your profile matters, but verification is where most of the trust signal lives. Unanswered questions score 0, which is why the checker asks you to answer all 10 before showing a score.
Assumptions this tool makes
- Answers are self-reported and honest — the checker never reads your actual Google Business Profile.
- The weights are an internal editorial framework (summing to exactly 100), reflecting how Deltanoid prioritises GBP work — not a published Google ranking formula.
- All business types are scored against the same 10 fundamentals; the framework does not adjust weights by industry or category.
- The verdict bands (Strong ≥ 80, Needs Work ≥ 50, At Risk below 50) are editorial thresholds, not statistical ones.
Limitations
- It is not measured from an actual GBP profile — a self-assessed 90 can still hide issues a live audit would catch, like suspended listings or duplicate profiles.
- It cannot see your competitors: a Strong score in a weak market and a Strong score in a brutal one read the same here.
- Question-level tips are general best practice, not a keyword-level or category-specific action plan.
- Scores are not comparable across time unless you answer consistently — it tracks your honesty, not Google's data.
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