Deltanoid

Case Study — Paid Acquisition

Modern Zen Spa

26,857Total conversions from Google AdsPlatform-attributed · Campaign lifetimeConversions recorded by Google Ads for the campaigns we managed — platform-reported conversions, not customers or sales.

Deltanoid built and managed this client's Google Ads account, Google Business Profile, and landing pages from launch. Figures below are platform-reported unless marked client-reported; conversions are not the same as paying customers.

Brass lotus emblem and Modern Zen Spa & Lounge lettering mounted on a wall of green foliage
Modern Zen Spa & Lounge signage set into the entrance foliage wall.
Wood-panelled reception desk with a marble counter inside Modern Zen Spa
The reception desk inside Modern Zen Spa.
Lounge seating with armchairs, ottomans and a large Buddha mural at Modern Zen Spa
The lounge seating area at Modern Zen Spa.

THE CHALLENGE

A new spa in one of India's most competitive wellness markets — with zero digital presence.

Modern Zen Spa entered the Gurgaon spa market with no digital presence whatsoever — no GBP, no website, no ad accounts. Gurgaon is a competitive market with established wellness brands across Sector 29, DLF, and Cyber City. The brief was clear: generate bookings from day one, not after a 6-month SEO runway.

The team needed volume fast. Walk-ins weren't enough. Referrals were inconsistent. The decision was made early: go direct to paid search, capture high-intent queries, and build the organic presence in parallel.

THE STRATEGY

Skip SEO. Go direct to Google Ads. Build the GBP in parallel.

We built and launched the GBP profile from zero on day one — complete optimisation with 30+ photos, service categories, Q&A, and booking link. Simultaneously, we launched Google Search Ads targeting high-intent spa queries in a 5km radius.

  • Build and launch GBP profile from zero — complete optimisation on day 1
  • Launch Google Search Ads targeting high-intent spa queries in Gurgaon (5km radius)
  • Build conversion-focused landing page with clear service menu and WhatsApp CTA
  • Bid strategy: Maximise Conversions to gather data fast, then shift to Target CPA
  • A/B test ad copy: service-led vs. price-led vs. outcome-led

LANDING & LEAD CONTEXT

Landing pages matched to ad keywords, with tracked contact paths.

Landing pages were built to match ad keywords: separate pages for body massage, couples spa, and therapy packages — each with a WhatsApp CTA and phone call tracking. Bid strategy started at Maximise Conversions to gather data fast, then shifted to Target CPA at month 2.

How results were measured

  1. Search ad click

    Google Search Ads on high-intent spa queries (5km radius)

  2. Keyword-matched landing page

    Separate pages for body massage, couples spa, and therapy packages

  3. WhatsApp CTA or tracked phone call

    Each landing page carried a WhatsApp CTA and phone call tracking

  4. Conversion recorded in Google Ads

    Platform-reported conversions — the basis for every conversion figure on this page

  5. Enquiry handled by the spa's team

    Lead handling and bookings sat with the client

A conversion here is a platform-recorded action in Google Ads — not a booking, customer, or sale.

Monthly lead volume is client-reported; no lead-count export or tracking specification is on record.

Optimization timeline

  1. Month 1

    GBP live and fully optimised. Landing page live. Google Ads launched Day 3 — first leads within 48 hours of campaign going live.

  2. Month 2

    Bid strategy shifted to Target CPA as data accumulated. Conversion rate climbing. 200+ leads/month first recorded. CPA settling at ₹102.

  3. Month 3+

    Stable at 200+ leads/month. CPA optimised to ₹102, minimum achieved: ₹86. Conversion rate 7.3% — well above the industry average of 2–4%.

The results

Every figure below is shown with what it measures and where it comes from. Platform-reported and client-reported numbers are grouped separately.

Platform-reported outputs

As reported by Google Ads for the campaigns we managed · campaign lifetime

26,857Total conversionsPlatform-attributed, campaign lifetimePlatform-recorded conversions — not customers or sales.
7.3%Conversion rate (industry avg: 2–4%)As reported by Google AdsCampaign conversion rate. The 2–4% industry comparator is as originally published; its source is not cited.

Calculated cost metrics

Derived from spend and platform conversions · campaign lifetime

₹102Average cost per conversionPlatform-attributedSpend ÷ platform conversions (platform-calculated)
₹86Minimum cost per conversion achievedBest value reached during the campaignA minimum, not a typical or steady-state cost — the campaign average is ₹102.

Client-reported outcomes

Reported by the client's team — no tracking export on record · results vary by market and offer

200+Leads per month (consistent)Client-reported, from month one
45 daysTo meaningful lead volumeAs published — launch phase

From the account

One screenshot from this client's Google Ads account is published on our site. The caption states only what is visible in it.

Google Ads account overview for Modern Zen Spa showing 248% more clicks and 61% lower cost-per-click over 90 days, with 18.4K clicks and 612K impressions
248% more clicks and 61% lower cost-per-click in 90 days, with 18.4K clicks and 612K impressions in the same window — as shown in the account overview.Google Ads account overview · 1 Apr – 30 Jun 2026 vs 1 Jan – 31 Mar 2026

ATTRIBUTION

How these results are attributed

Conversion figures are attributed by Google Ads to the campaigns Deltanoid built and managed. Monthly lead volume is reported by the client's team.

Results of this kind are also shaped by factors outside any agency's control — seasonality, local demand, and competitor bidding among them. Every market is different; no figure on this page is a projection or guarantee for another business.

LIMITATIONS

What this page does not show

  • Conversion-tag setup and deduplication rules for this account are not documented — conversions are platform-recorded actions, not confirmed bookings or sales.
  • Monthly lead volume is client-reported; no lead-count export or tracking specification is on record.
  • Lifetime totals (26,857 conversions, ₹102 average) carry no published start and end dates.
  • ₹86 is the lowest cost per conversion reached during the campaign — not a typical or sustained cost.
  • Revenue, bookings, and walk-ins were not measured by us and are not claimed here.

We were skeptical about digital marketing ROI. Within 45 days our Google Ads campaign was generating 200+ leads per month at ₹86 per lead. The numbers speak for themselves.

Priya NairOwner, Modern Zen SpaAttributed quote as published on our testimonials page; the ₹86 figure in the quote is the campaign's minimum cost per conversion (average: ₹102).

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