Deltanoid

Case Study — Paid Acquisition · Tier 2 Market

The Zen Spa & Lounge

12,817Total conversions at ₹86 avg CPAPlatform-reported conversions, campaign lifetimeConversions recorded by Google Ads for the campaigns we managed — platform-reported conversions, not customers or bookings.

Deltanoid managed this client's Google Ads campaigns and Google Business Profile. Conversion and cost figures below are platform-reported from Google Ads; conversions are not the same as paying customers.

THE CHALLENGE

A competitive local wellness market. A smaller city. A non-negotiable CPA target.

The Zen Spa & Lounge is an established wellness centre in Guntur, Andhra Pradesh — a Tier 2 city where digital marketing adoption is growing rapidly but large agencies typically don't serve.

The brief was performance-only: generate consistent, qualified spa bookings at the lowest possible cost per conversion. No brand awareness budget, no patience for slow organic growth. Guntur had fewer large agencies competing for ad auction inventory, which created an opportunity — but also a smaller local search volume to work with.

WHY THIS MATTERS

Tier 2 cities are underserved — and that's an advantage.

Most digital marketing agencies focus on Bangalore, Mumbai, and Delhi. We serve businesses in Guntur, Vizag, Mysore, and smaller cities where the ad auction is less competitive, CPA is lower, and there's genuine unmet demand.

If you're in a Tier 2 city, your cost per lead should be lower — not higher. The 4.1% conversion rate and ₹86 CPA achieved here would be difficult to replicate in a metro market at the same budget level.

THE STRATEGY

Tight geo, Telugu-aware copy, and a strict Target CPA from week one.

We launched Google Search Ads targeting Guntur-specific spa queries with a tight geo radius — no spillover to Vijayawada or Hyderabad, which would dilute intent. Ad copy was tested in both English and Telugu-influenced phrasing for local resonance.

GBP was simultaneously optimised for 'spa in Guntur', 'wellness centre Guntur', and related local service searches. The combination of paid intent capture and organic local presence created a full-funnel approach at a fraction of what a metro campaign would cost.

  • Google Search Ads targeting Guntur-specific spa queries with tight geo radius
  • GBP optimisation for 'spa in Guntur', 'wellness centre Guntur'
  • Low-budget, high-precision bidding: Maximise Conversions with strict CPA target
  • Ad copy tested in both English and Telugu-influenced phrasing for local resonance

How results were measured

  1. Search ad click

    Google Search Ads on Guntur-specific spa queries, tight geo radius

  2. Conversion recorded in Google Ads

    Platform-reported conversions — the basis for every figure on this page

  3. Cost governed by a strict Target CPA

    Bidding held to the client's CPA target from week one

  4. Enquiry handled by the spa's team

    Lead handling and bookings sat with the client

A conversion here is a platform-recorded action in Google Ads — not a booking, customer, or sale. The specific conversion-event definition for this account is not on record.

₹86 is this campaign's average cost per conversion — an average held under a strict Target CPA, not a one-off best value.

Optimization timeline

  1. Month 1

    GBP fully optimised for local Guntur searches. Google Ads live. First 500 conversions within the first 2 weeks of campaign going live.

  2. Month 2

    CPA stabilised at ₹86. Conversion rate reached 4.1% — strong performance for a Tier 2 market with a smaller search volume pool.

  3. Month 3+

    12,817 total conversions accumulated. Consistent volume at low CPA. Ongoing campaign management with no major structural changes needed.

The results

Every figure below is shown with what it measures and where it comes from. All numbers are platform-reported or derived from platform data.

Platform-reported outputs

As reported by Google Ads for the campaigns we managed · campaign lifetime

12,817Total conversionsPlatform-attributed, campaign lifetimePlatform-recorded conversions — not customers or bookings.
4.1%Conversion rateAs reported by Google Ads

Calculated cost metrics

Derived from spend and platform conversions · campaign lifetime

₹86Average cost per conversionCampaign-lifetime average under a strict Target CPASpend ÷ platform conversions (platform-calculated)

ATTRIBUTION

How these results are attributed

Conversion and cost figures are attributed by Google Ads to the campaigns Deltanoid managed. GBP work ran in parallel as published strategy; no separate GBP metrics were recorded, and none are claimed here.

Results of this kind are also shaped by factors outside any agency's control — seasonality, local demand, and competitor bidding among them. Every market is different; no figure on this page is a projection or guarantee for another business.

LIMITATIONS

What this page does not show

  • Campaign start and end dates are not published — totals are campaign-lifetime figures without period bounds.
  • The conversion-event definition for this account is not documented — conversions are platform-recorded actions, not confirmed bookings or sales.
  • No account screenshot is published for this client — the figures here are published copy, not screenshot-backed.
  • GBP outcomes were not separately measured; the local-search work is described as strategy, not quantified results.
  • Revenue and bookings were not measured by us and are not claimed here.

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