Deltanoid

Case Study — Local Discovery

Nirantara Resort & Spa

416,000Google profile views in 12 monthsPlatform-reported (Google Business Profile Insights) · 12 months of managed optimisationProfile views recorded by Google Business Profile Insights — views of the profile, not bookings or guests.

Deltanoid managed this client's Google Business Profile, Google Ads, website and reputation operations. Figures below are platform-reported unless marked client-reported; profile views and conversions are not bookings or guests.

Brick entrance sign at Nirantara Resort & Spa with the resort's white logo, surrounded by greenery and water lilies
The entrance sign at Nirantara Resort & Spa.

THE CHALLENGE

An unclaimed profile, an underperforming website, and 75% of bookings through OTAs.

When we first spoke to Nirantara, their Google Business Profile was unclaimed. Their website was built on a template and had no direct booking capability. Weekday occupancy sat at 30–40% while weekends filled without any marketing effort — a pattern common in resort properties.

Most bookings came through MakeMyTrip and Booking.com, with commissions eating 20–25% of room revenue. The team knew they needed to build a direct booking channel but didn't know where to start. Their GBP had a handful of photos, no weekly posts, and an average rating that hadn't been managed in months.

  • GBP unclaimed — zero management, no photos strategy, basic categories only
  • Website had no clear booking CTA, no landing pages for weekend packages
  • No Google Ads account — zero paid search presence for 'resort near Bangalore'
  • Review management: none. Rating: moderate, no responses to reviews
  • Competitor analysis: 3 nearby resorts with stronger GBP profiles ranking above

THE STRATEGY

Direct booking first. GBP as the anchor. Google Ads as the accelerant.

We agreed on a clear priority: reduce OTA dependency by building a direct booking engine. That meant GBP had to become the best in the area, the website needed a conversion-first rebuild, and Google Ads would capture the high-intent search traffic that OTAs were currently intercepting.

Reputation was the third pillar. Every booking that came through direct or organic channels had to be converted into a review — automatically, without staff effort. A post-stay WhatsApp trigger 24 hours after checkout, linking directly to the Google review page.

  • Claim and fully optimise GBP — 50+ photos, complete attributes, regular posting schedule
  • Rebuild website with weekend package landing pages + direct booking CTA
  • Launch Google Ads: 'resort near Bangalore', 'weekend getaway Bangalore', + remarketing
  • Implement post-stay reputation system: WhatsApp review request 24hrs after checkout
  • Weekly GBP posts: seasonal packages, F&B offers, spa promotions

How results were measured

  1. Profile discovery on Google

    Google Business Profile Insights records profile views, discovery vs branded searches, and quarter-over-quarter change

  2. Tracked profile interactions

    Phone calls and direction requests recorded by GBP Insights on the profile

  3. Paid search capture

    Google Search Ads with remarketing; conversions recorded by the Google Ads platform

  4. Post-stay review trigger

    WhatsApp review request 24 hours after checkout, linking to the Google review page

  5. Bookings handled by the resort

    Direct booking volume and occupancy sat with the client's own booking system

A profile view is a view of the Google Business Profile — not a booking, guest, or stay.

A conversion here is a platform-recorded action in Google Ads — not a confirmed booking.

Weekday booking change is reported by the client's team from their own booking records.

Engagement timeline

  1. Month 1

    GBP claimed and fully optimised. Website rebuilt and live with direct booking integration. Google Ads launched — Search + Display + Remarketing.

  2. Month 2

    GBP profile views climbing to 30K/month. First 5,000 ad conversions recorded. Review count growing — rating improving from automated post-stay requests.

  3. Month 3+

    Consistent 35K–40K monthly profile views. 22,247 total ad conversions. Weekday bookings 3× previous baseline. GBP ranking #1 for resort searches in Electronic City.

The results

Every figure below is shown with what it measures, where it comes from, and the period it covers. Platform-reported and client-reported numbers are grouped separately.

Platform-reported outputs

As recorded by Google Business Profile Insights and Google Ads

416,000+Google profile views (12 months)GBP Insights · 12 months of managed optimisationViews of the profile — not bookings or guests.
54,820Profile discoveries in one quarter (+212%)GBP Insights — screenshot-backed · 1 Apr – 30 Jun 2026 quarter, vs previous 90 daysPeople who discovered the profile in the quarter shown in the published dashboard screenshot below.
22,247Conversions from Google AdsPlatform-attributed · Engagement period (as published)Platform-recorded conversions — not confirmed bookings.
₹43Average cost per conversionAs published
4.6★Google rating (maintained)Public Google rating · As of publication

Tracked interactions

Recorded by GBP Insights on the profile · screenshot-backed

2,940Phone calls (+168%)GBP Insights · 1 Apr – 30 Jun 2026 quarter, vs previous 90 days
3,610Direction requests (+145%)GBP Insights · 1 Apr – 30 Jun 2026 quarter, vs previous 90 days

Client-reported outcomes

Reported by the client's team from their own booking records — results vary by property and market

3×Weekday booking increaseClient-reported, vs pre-engagement baseline · Over the engagement

From the profile dashboard

One screenshot from this client's Google Business Profile performance dashboard is published on our site. The caption states only what is visible in it.

Google Business Profile performance dashboard for Nirantara Resort showing 54,820 profile discoveries this quarter, up 212%, with 2,940 phone calls, 3,610 direction requests and 6,280 website clicks
54,820 people discovered the profile this quarter (+212%), with 2,940 phone calls (+168%), 3,610 direction requests (+145%) and 6,280 website clicks (+194%) — 74% of discovery from non-branded searches, 83% on mobile, as shown in the dashboard.Google Business Profile performance dashboard · 1 Apr – 30 Jun 2026 vs previous 90 days

ATTRIBUTION

How these results are attributed

Profile views, discoveries, calls and direction requests are recorded by Google Business Profile Insights for the profile Deltanoid managed — GBP measures activity, not its causes, and discovery growth also reflects seasonality and travel demand. Conversion figures are attributed by Google Ads to the campaigns we ran. Weekday booking change is reported by the client's team.

Ratings are driven by guest experience; our role was the review-request system and response operations. Results of this kind are also shaped by factors outside any agency's control — seasonality, OTA dynamics, pricing, and the property itself among them. No figure on this page is a projection or guarantee for another business.

LIMITATIONS

What this page does not show

  • The 12-month window behind the 416,000+ profile views carries no published start date; the figure is not evidenced by the quarterly dashboard screenshot below, which covers a single quarter.
  • The 22,247 conversions total carries no published date range, and conversion-tag setup for this account is not documented — conversions are platform-recorded actions, not confirmed bookings.
  • The ₹43 figure is labelled differently across our published pages; its precise definition is being re-verified and it is shown here only under this page's original label.
  • Weekday booking change and the pre-engagement OTA share are described by the client; no booking-system export is on record.
  • The Google rating is shown as of publication; public ratings change over time.
  • Local rankings vary by query, location, device and time; no rank-tracking data is on record.
  • Revenue, occupancy rates, and OTA commission savings were not measured by us and are not claimed here.

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