Google Business Profile Optimisation Checklist

It is a structured framework covering business information, categories, services, photos, reviews, posts, listings, local SEO and monitoring — used to make sure a profile is complete, accurate and competitive.

Yes. The interactive checklist is free to use, and your progress is saved in your browser so you can return to it later.

Your checked items are stored locally in your own browser. Nothing is submitted unless you choose to enter your details to request the full checklist.

Not necessarily. Some items depend on business type — for example, service-area settings or menus. Complete the items relevant to your business.

Higher is better, but the goal is a complete, accurate and actively maintained profile rather than a specific number. Use the score to find the biggest gaps.

Regularly. Information, photos, posts and reviews should be maintained continuously, and rankings and competitors monitored over time.

A complete, accurate and active profile supports visibility, but Maps ranking also depends on proximity, competition, reviews and ongoing activity.

Yes. You can print the checklist or save it as a PDF using your browser's print dialog, and you can request the full checklist by email.

Yes. Deltanoid provides ongoing Google Business Profile management, including optimisation, content, reviews and monitoring.

If a profile is suspended or not appearing on Maps, resolve that first — optimisation comes after the profile is verified and visible.