FREE TOOLAuditor
Marketing Spend Auditor
Enter your current spend per channel and see how it compares to industry benchmarks — and where to reallocate for better returns.
Pick your industry, enter what you spend on each channel per month (leave a channel blank for ₹0), and the audit shows where your mix sits against the directional benchmark for that industry.
Sets which benchmark column your mix is compared against
Search, Shopping, YouTube spend
Facebook + Instagram ad spend
Retainer, links, technical work
Organic social management
Platform + campaign costs
Design, video, copywriting
Anything that fits nowhere else
How the audit works
No performance data enters the calculation — the audit looks purely at how your budget is distributed. The chain runs:
- Your allocation — each channel's spend divided by your total monthly spend gives the share of budget that channel actually receives.
- The comparison — that share is set against the benchmark share for your industry (full table below). Within ±5 percentage points counts as optimal; further out is flagged as over- or under-invested.
- The suggestion — for each flagged channel, the tool shows what the benchmark share of your own total would be in rupees. It is a starting hypothesis for a performance review, not an instruction to move money.
The ±5-point tolerance is deliberate: allocation mixes are lumpy, and a small drift from a directional benchmark is noise, not a finding.
The full benchmark table — a directional reference
These are the exact numbers the audit compares against: hand-authored channel-allocation patterns for each industry, meant as a directional reference point — not measured data from a named study or from Deltanoid client accounts, and not a guarantee of optimal spend for your business. Every row sums to 100% of budget.
| Industry | Google Ads | Meta Ads (FB/IG) | SEO / Content | Social Media Mgmt | Email Marketing | Content Creation | Other / Misc |
|---|---|---|---|---|---|---|---|
| E-commerce | 30% | 25% | 15% | 10% | 10% | 5% | 5% |
| Local Services | 35% | 20% | 20% | 8% | 7% | 5% | 5% |
| Hotels / Hospitality | 20% | 30% | 15% | 20% | 8% | 5% | 2% |
| Healthcare / Clinics | 30% | 15% | 25% | 10% | 10% | 7% | 3% |
| Real Estate | 35% | 25% | 15% | 12% | 5% | 5% | 3% |
| Education / Ed-Tech | 20% | 20% | 20% | 15% | 15% | 8% | 2% |
| SaaS / B2B Tech | 20% | 10% | 25% | 8% | 20% | 12% | 5% |
Reading it: a local services business is assumed to lean hardest on Google Ads (35%) because near-me searches convert fastest, while SaaS/B2B shifts weight toward SEO, email and content (57% combined) where longer sales cycles reward owned audiences.
Assumptions this tool makes
- The benchmark table is a directional editorial reference — hand-authored allocation patterns per industry, not measured data from a study or client accounts.
- The ±5-percentage-point “optimal” band is an editorial tolerance, not a statistical threshold.
- Channels are compared purely on share of spend — a rupee in email is treated as comparable to a rupee in Google Ads.
- Your total budget is taken as given: the “ideal spend” figures redistribute the same total, they never suggest spending more or less overall.
Limitations
- It sees allocation, not performance — a channel can be over benchmark and still be your best performer. Check CPA, ROAS and lead quality before cutting anything.
- Industries are broad buckets: a niche B2B manufacturer and a D2C brand both reading “E-commerce” will have genuinely different optimal mixes.
- It is a monthly snapshot — seasonality, launches and one-off campaigns will legitimately skew a single month away from any benchmark.
- The suggested reallocation is a hypothesis to investigate, not a plan to execute — the tool's FAQ below says exactly that on purpose.
Marketing Spend Auditor FAQs
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